Traci Costa, Peekaboo Beans

Traci Costa, Peekaboo Beans


Peekaboo Beans Founder and Director of Play, Traci Costa worked in the corporate world of investment banking field for over 10 years, with much focus on work and little focus on play.

In 2003 after several years of infertility, she was blessed with her first daughter. Her world suddenly became all about play!

Dreaming of dressing a little girl for years, Traci realized a lack in the market for good quality clothing that focused on play and empowering children with the independence to dress themselves fuss-free, without sacrificing style.

In 2006, Traci founded Peekaboo Beans, Playwear For Kids On the Grow, with a mission to provide ingredients for a playful life. Traci is fiercely passionate about the benefits of unstructured free play in a world over scheduling and the growing concern of the endless technological distractions. Peekaboo Beans is now sold through Independent Play Stylists across Canada, “On-Vine” through the e-commerce site and through select retailers across Canada.

Peekaboo Beans is a proud partner of Playground Builders, a non-profit organization that builds playgrounds in war torn countries. Through its “Play it Forward” campaign, a team of Peekaboo Beans Independent Stylists donate monthly contributions from their commission, as well as raising awareness with their VIPB’s (Very Important Peekaboo Beaners) to Playground Builders.

Traci was a Top 40 under 40 recipient in 2010 and has been a strong advocate for creating a culture that supports working families and mothers. Traci and her husband Brad were blessed with another little girl in 2008. Together they play a lot!